Thursday, August 21, 2008

Lotteria English in Japanese

Kids in their young teens are frequent patrons of fast food joints in Japan, but I wonder if they can understand the language on advertisements that are supposedly targetted to them. The following comes from a Lotteria placemat, (August 2008 version), an advert for an anime broadcast club called "Animax". Note that the application process has three steps, "Step 1, Step 2 & Step 3". This assumes that anyone interested in it would know the word "step" in this context. (I wonder if they pronounce it "suteppu wan" or suteppu ichi"...)

Here are the steps:

Step 1. Register easily on your mobile.

Step 2. Get a discount coupon. -- GET is used here for "receive" rather than the Japanese word "morau".

Step 3. Buy either a chicken or a shake for just ¥100. -- Note the use of OR here instead of "mata wa" -- Saves quite a bit of space.

If any readers know any Japanese junior high level students, please ask them to read the steps and report back on how much they really understood!